Strategic CFO · Financial Leader · CEO Mentor

Strategic Advisory
for Ambitious
Businesses

Expert financial leadership and growth strategy for companies from startup to £200m+ turnover, ready to scale, secure funding, and build sustainable value.

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60+
Combined Years
Experience
£220M
Annual Revenue Built
Across Ventures
£38M+
Capital Raised
Across Rounds
3×
Times Fast Track 100
Recognition
What We Do

Financial Leadership.
Not Just Reporting.

From corporate strategy to financial modelling, we provide the senior expertise your business needs to scale with confidence.

Self-Assessment

Founder's Cash Flow
& Runway Score

Five areas of cash flow and runway. A clear picture of where your business stands before you scale.

5 areas· 11 questions· Score out of 33
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Founder-Led

Senior Practitioners.
Not Consultants.

Saxon Growth is led by brothers Hugh Woods Ballard, an entrepreneurial CEO, CFO and CEO mentor with 30 years building and scaling businesses, including 17 years running one company from a standing start to £130M in revenue, and Andrew Woods Ballard, a fractional Chief Revenue Officer with clients in the UK, US and internationally. Between them they have built and scaled businesses across the UK, Europe and US.

Between us, we bring experience across high-growth sectors including staffing, technology, public sector recruitment, and healthcare. We've scaled businesses from a standing start to £130M in peak annual revenue, led multi-million pound capital raises, navigated advanced private equity due diligence, and expanded companies into international markets. For larger or more specialist mandates, we draw on a trusted network of senior specialists. We bring that pattern recognition to every client engagement.

Work with us →
◆
£130M
Peak annual revenue built across high-growth businesses
◆
90×
Revenue growth achieved across a 7-year scaling journey
◆
£38M+
Capital raised across multiple rounds, UK & US investors
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2
Founders: CFO, CRO and CEO expertise under one roof

Hugh Woods Ballard MA ACA

Founder, CEO & CFO

An entrepreneurial CEO, CFO and CEO mentor with 30 years building and scaling businesses, including 17 years running his own healthcare and staffing group from a standing start to £130M in revenue and through advanced private equity due diligence with a major European fund.

As an example of his current work, Hugh serves as fractional CFO for a PLG AI startup building the application layer mid-market businesses use to run and govern AI agents across their entire enterprise, keeping their knowledge in-house instead of training someone else's model.

View LinkedIn →

Andrew Woods Ballard

Founder, CRO

Andrew has spent almost a decade as a fractional Chief Revenue Officer through his own consultancy, HEZA Consulting, working with mission-driven organisations including The Forum on Education Abroad in the US. He also coaches founders and sales leaders through the Entrepreneurs' Organization Accelerator Program.

“An invaluable ‘go to’ when discussing new ideas and brainstorming solutions.”Stewart Brown, Co-Founder & CEO, TravelBud (on Andrew's sales coaching)
View LinkedIn →
Why Us

Senior Expertise.
Rightly Applied.

01

Qualified, Not Approximate

Every engagement is led by the right specialist for the job, Hugh or Andrew. Operators who've built and scaled their own businesses, not consultants reading from a playbook.

02

Built for High-Growth

We've lived the reality of scaling at pace and know exactly what investors, boards and lenders need to see at every stage.

03

UK, Europe & US

Cross-border expertise for companies scaling internationally, from UK regulatory compliance to US market entry and investor relations.

04

AI-Augmented Delivery

We embed intelligent automation into your financial operations, delivering sharper insights, faster reporting, and lower cost than traditional advisors.

Track Record

Client Outcomes

Career highlights from Hugh and Andrew.

Healthcare & Staffing · UK National

From Inception to National Scale

Hugh Woods Ballard founded this healthcare and staffing group and built its financial architecture from inception, running the back office single-handedly in the early stages. Working alongside his business partner, he then led the business through a period of sustained double-digit growth, designing the management reporting framework and forecasting infrastructure, culminating in advanced private equity due diligence with a major European fund.

£130M
Peak annual revenue achieved from a standing start
3×
Consecutive Times Fast Track 100 recognitions
Financial Architecture PE Readiness Cash Flow Systems Board Reporting
Public Sector & Specialist Recruitment · UK & International

Capital Raise & International Expansion

A specialist recruitment business, built on housing and regeneration placements for local councils before expanding into finance and NHS interim management, appointed Hugh Woods Ballard full-time to lead the finance function through a period of aggressive scale. Over seven years he managed the full financial leadership role, from building management reporting infrastructure through to leading a substantial external capital raise and directing the operational finance for expansion into two new international markets.

90×
Revenue growth over a 7-year period
£19M
Capital raise led, with 2 international market entries
Financial Leadership Capital Raising International Expansion Revenue Strategy
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Ready to Scale
with Confidence?

Book a discovery call to explore how Saxon Growth can support your next stage of growth, whether that's funding, scaling, or exit preparation.

Based in the UK. Serving clients across UK, Europe & US.